Björn has always had a passion for design and architecture and a deep appreciation of the vision of Walt Disney, to combine design with storytelling, the foundation of experience or experiential design.  

In 1999 Björn was hired by the Cincinnati based design company Jack Rouse Associates as a designer on the Volkswagen Autostadt Project in Wolfsburg, Germany. During his time at JRA, he successfully worked on major national and international projects, such as ZDF Medienpark, Germany, HarborLand Theme Park, China, the Singapore Science Center, Cirque du Soleil’s Complex Cirque and the new World Of Coca-Cola, Atlanta.

Most recently Björn worked as lead attraction designer and design director on Ferrari World Theme Park, Abu Dhabi. Here he was responsible for the complete design and supervision of the park’s four dark rides from concept through scenic detail design and media post production:

“Speed of Magic”: A 3D motion dark ride into a kid's Ferrari Fantasy;

“Made in Maranello”: Experience the birth of the Ferrari 599, from concept to first test drive;

“The Racing Legends”: A ride through Ferrari’s greatest racing moments;

“V12”: A dark flume ride through the heart of a 12-cyclinder engine.

Known for his unique design style, his conceptualizing skills and attention to detail, Björn understands that the audience is ultimately the only true client. He has the proven ability to creatively direct diverse talents to realize his innovative concepts and create engaging, highly successful guest experiences on the cutting edge of today’s technology.

Björn studied Architecture at Technische Universität Darmstadt, Germany, and lives with his family in Cincinnati, Ohio.  His most creative productions are his two sons, Yann and Lars.